Conversion Killer Audit

Find the friction before you pay for the fix.

A practical website audit that shows where clarity, trust, mobile flow, and contact-path problems are making it harder for customers to take the next step.

No pressure rebuild pitch.

Evidence before opinion.

Fixes prioritized by usefulness.

What the audit finds

The audit looks for the practical blockers that make a visitor pause, doubt, scroll past, or leave without contacting you.

Hero clarity

Can a visitor understand the offer in the first screen?

CTA hierarchy

Is there one obvious next action?

Trust leakage

Where does the page make people hesitate?

Contact friction

How hard is it to ask a question or make contact?

Mobile UX

Does the useful path still work on a phone?

Premature asks

Is the site asking for commitment before trust exists?

Attention hijacks

What pulls focus away from the action?

Offer clarity

Is the service language specific enough to act on?

SEO/local visibility

Are local and credibility basics easy to confirm?

Conversion dead ends

Where does momentum stop without a clear next step?

What you receive

The result is built for decision-making, not theory. You should know what is wrong, why it matters, and what to do next.

Issue01
Evidence02
Severity03
Recommended fix04
Optional QuickFix05

Prioritized findings

The problems that most clearly block understanding, trust, or contact come first.

Evidence for each issue

Screens, copy, route behavior, or mobile observations show why the issue matters.

A practical fix path

Each finding gets a recommended fix and, where useful, an optional scoped QuickFix.

How audit evidence is recorded

Findings should not read like opinions. Each issue needs a visible source, a severity call, and a practical next step.

Finding

The specific friction point, written plainly.

Evidence

The screenshot, page behavior, copy, route, or crawl signal supporting the finding.

Severity

How strongly the issue blocks clarity, trust, or action.

Fix path

The smallest useful change before larger work is considered.

Current audit route evidence

The audit route has now been captured and crawled. The claims stay limited to observable structure and methodology.

Audit method is visible

validated

The audit route shows what gets inspected and how findings are recorded.

Source: Captured /audits crawl and Railway screenshots.

No score claims published

claim-limited

No Lighthouse scores, conversion lifts, or performance improvements are claimed without a dedicated measurement artifact.

Source: Phase 7 claim review.

External reference audit observations

Public pages can be reviewed for observable friction and trust structure without turning them into client case studies.

TruView Glass

approved observation

The captured page presents the emergency glass repair offer, direct phone/photo quote paths, and local trust signals in the first-screen and crawl evidence.

Source: Readable mobile/desktop raw screenshots plus evidence/crawls/portfolio/2026-05-26-ref-truview-glass.md. No client approval, ownership, outcomes, review authenticity, or performance claims are made.

Golden Pour

approved observation

The captured page makes the venue name, opening time, address, taplist path, and directions path visible in the first-screen and crawl evidence.

Source: Readable mobile/desktop raw screenshots plus evidence/crawls/portfolio/2026-05-26-ref-golden-pour.md. No traffic, booking, sales, ownership, or client approval claims are made.

TradiePayAU

claim-limited

The captured page uses a calculator-first flow, provider comparison path, trade-specific entry points, and visible verification/ABN signals.

Source: Readable mobile/desktop raw screenshots plus evidence/crawls/portfolio/2026-05-26-ref-tradiepayau.md. Crawl-visible data issues remain internal review notes; no data accuracy, revenue, affiliate, or conversion claims are made.

Celia Dunsmore Counselling

validation pending

The crawl captures counselling credentials, Medicare rebate information, service categories, and contact-oriented site structure, but the raw screenshots captured only a loading state.

Source: evidence/crawls/portfolio/2026-05-26-ref-celia-dunsmore.md plus loading-state raw screenshots. Not promoted as visual public proof until a readable screenshot is captured and reviewed.

Audit proof example

A case-study entry is only useful when it names the artifact, the issue, and the claim boundary. The audit route is the first public-safe example of that standard.

Audit route: method made visible

public-safe

What existed

The /audits route explained the Conversion Killer Audit method and evidence recording structure.

Issue identified

The route needed a public-safe way to show that the audit system itself had been captured and reviewed.

QuickFix

Added a current audit-route evidence ledger that maps public claims to the captured /audits crawl and Railway screenshots.

Why it matters

The audit offer now demonstrates its own discipline: issues need evidence, severity, and a practical fix path.

Evidence

  • Railway /audits screenshots at 390, 768, and 1440 widths
  • evidence/crawls/audits/2026-05-26-qfc-audits-railway.md
  • Phase 7 claim review
  • Railway preview deployment validation

Claim boundary

No Lighthouse scores, performance claims, conversion improvements, or client outcomes are published.

How it works

Small enough to start, specific enough to guide the next move.

01

Send the page

Share the site, page, or flow where enquiries feel weaker than they should.

02

The friction is reviewed

The audit checks the first screen, mobile path, CTAs, trust signals, contact path, and proof gaps.

03

You get the fix map

You receive clear findings ordered by severity, with practical next actions.

04

Choose what to fix

You can use the audit yourself or ask QuickFix Creative to scope the next fix.

How before and after is documented

The audit records the visible problem, the evidence that supports it, and the practical improvement to check after the fix.

Before

Visitor has to infer what the business does.

Evidence

First viewport screenshot, H1, subcopy, CTA labels.

After

The offer, audience, and next step are clear without scrolling.

Before

Contact feels harder than it should on mobile.

Evidence

Mobile screenshot, tap targets, header/footer paths.

After

Email, phone, or audit path is visible and thumb-friendly.

Before

Proof appears as unsupported marketing language.

Evidence

Screenshots, crawl notes, implementation notes, claim review.

After

The work is framed with context, visible evidence, and no invented outcomes.

Start with the friction, not a rebuild.

Send the page or site that feels unclear, quiet, or hard to trust. The audit turns that uncertainty into a practical fix map.

Start a Conversion Killer Audit

Direct contact: ben@quickfixcreative.com